Boost your sales.
Automate in 3D.

Let your customers see and configure your products in 3D and get automated drawings, quotas and prices on the fly.

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Modelup is a configurator service making your products into interactive 3D visuals on your website.

  1. We create a 3D model and a configurator of your product.
  2. You integrate the configurator on your website
  3. Your customers can then configure and visualize your products before they make a purchase
  4. We update your configurator with the latest tech. Don't miss out on VR and AR!
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Don't start from zero.

We have a library of configurators that we adapt to your products, fast and cost effective!


Table configurator
A table with rounded corners.


Sofa configurator
A modular sofa.


Staircase configurator
A spiral staircase with variable rotation and height.


Scaffolding configurator
A scaffolding system with a staircase that changes the number of modules.


  • Product configurator
  • Augmented Reality
  • Show price and quota
  • Export drawings
  • Usage insights
  • Compatible with all devices

Case Study

Halle System AB

“Modelups 3D configurator has increased conversions and automated our sales process.”

Patrik Porath — Head of sales
Image of Halle's configurator

With over 30 years in the industry, Halle is a leading manufacturer of glass and aluminum systems.

Visit configurator

Get in touch

Interested in hearing more from us? We'd love to hop on a quick video call with you to discuss 3D configurators.

Submit your email and we'll get back to you.

You can also reach us on or +46760-05 66 92.

Map of Old town in Stockholm.