Boost your sales.
Automate in 3D.

Let your customers see and configure your products in 3D and get automated drawings, quotas and prices on the fly.

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Modelup is a configurator service making your products into interactive 3D visuals on your website.

  1. We create a 3D model and a configurator of your product.
  2. You integrate the configurator on your website
  3. Your customers can then configure and visualize your products before they make a purchase
  4. We update your configurator with the latest tech. Don't miss out on VR and AR!
What we offer

Don't start from zero.

We have a library of configurators that we adapt to your products, fast and cost effective!


Table product configurator
A table with rounded corners


Sofa product configurator
A modular sofa


Staircase product configurator
A spiral staircase with variable rotation and height


Scaffolding product configurator
A scaffolding system with a staircase that changes the number of modules


  • Product configurator
  • Augmented Reality
  • Show price and quota
  • Export drawings
  • Usage insights
  • Compatible with all devices

Case Study

Halle System AB

“Modelup's 3D configurator has increased conversions and automated our sales process.”

Patrik Porath — Head of sales
Image of Halle's configurator

With over 30 years in the industry, Halle is a leading manufacturer of glass and aluminum systems.

Visit configurator

Case Study

The deck planner

“Unbeliavable that so many construction rules and calculations fit into such an easy-to-use configurator”

Picture of the deck planner configurator

Our configurator is the heart of this advanced service where users design their decks and then automatically generate detailed construction drawings and material lists.

Visit the deck planner

Case Study


“The configurator has reduced misunderstandings and increased sales to consumers considerably.”

Picture of the plastic roof configurator

The plastic expert has been manufacturing plastic roofs for 50 years, both for patios and commercial buildings.

Visit configurator

Get in touch

Interested in hearing more from us? We'd love to hop on a quick video call with you to discuss 3D configurators.

Submit your email and we'll get back to you.

You can also reach us on or +46760-05 66 92

Map of Old town in Stockholm.