About Plastexperten
Since the 1960s, Plastexperten has manufactured and sold high-quality plastic roofing across the Nordic market.
Plastexperten’s roofing is sold primarily online. With many variables to choose from, it’s easy for customers to misunderstand and order the wrong product — leading to returns, rework, and lost sales.
On behalf of Plastexperten, Modelup built a configurator that guides the customer through roof and frame selection, ensuring the right choice is always made before the order is placed.
Features
The configurator brings all roofing options into one seamless process — from panel type selection to a complete order. Below are the key features.
All roof types in one tool
The configurator covers Plastexperten’s entire range of roof panels in one interface. The customer selects panel type, profile, color, and dimensions and sees the result instantly in 3D — without needing to contact support to understand the differences.
- Multiwall panels in various profiles and colors
- Corrugated panels with high load capacity
- Flat PC (polycarbonate) for maximum light transmission
- Glass for a premium look
Frame calculated automatically
Based on the panel’s maximum length and the desired roof pitch, the configurator automatically calculates the maximum possible frame depth. The customer doesn’t need to measure or calculate manually — the system sets the geometric constraints in real time.
- Maximum frame depth based on panel length
- Frame width adapted to panel width
- Roof pitch calculated from front and back edge heights
- Timber dimensions, center-to-center spacing, and spans
Connected to the cart
The configurator automatically calculates which products and quantities are needed for the customer’s design. Through integration with Plastexperten’s e-commerce platform, the products are added directly to the cart — taking the customer from design to order in a single seamless process.
- Calculates exactly which products are needed
- Calculates the right quantity for each component
- Adds products directly to the cart
- The customer goes from design to order without switching tools
Results
The configurator has changed how Plastexperten reaches consumers. By guiding customers at the point of purchase, the number of order errors has decreased and conversions have increased.
- Sales to consumers increased significantly
- Fewer order errors and returns
- Less strain on customer support
- A clearer buying journey that eliminates uncertainty
